The Swedish East India Company was founded in Gothenburg, Sweden, in 1731 for the purpose of conducting trade with China and the Far East. The venture was inspired by the success of the Dutch East India Company and the British East India Company. This made Gothenburg a European center of trade in eastern products. The main goods were silk, tea, furniture, porcelain, precious stones and other distinctive luxury items. Trade with China saw the arrival of some new customs in Sweden.